FLEXICO is a Pakistani watch company founded by Farhan Nawaz and operating in Pakistan. The company offers its own FLEXICO watch collections, including the FLEXICO Zenior Series, while also importing and selling watches from other brands and product categories.

FLEXICO serves customers across Pakistan through its online store, customer support operations and physical business presence in Islamabad.

The business has two important sides:

FLEXICO's own watch collections, including Zenior
Watches and products imported and offered by FLEXICO as a retailer and importer

Understanding this distinction helps customers know exactly what they are purchasing.

Who Founded FLEXICO?

FLEXICO was founded by Farhan Nawaz, a Pakistani entrepreneur with a background in software engineering, e-commerce, digital business and online retail.

The business developed through the online watch market before expanding into its own branded watch collections.

The long-term vision was not limited to selling watches from other companies. FLEXICO also wanted to develop products under its own brand identity and offer customers watches designed around the preferences of the Pakistani market.

Where Does FLEXICO Operate?

FLEXICO operates in Pakistan and has a physical business presence in Gulberg Green, Islamabad.

The company serves customers across Pakistan through its online store and delivery network.

Customers can contact FLEXICO for product information, order assistance, delivery questions, warranty matters and after-sales support.

Is FLEXICO a Pakistani Watch Brand?

Yes.

FLEXICO is a Pakistani watch brand and watch company operating in Pakistan.

The company offers watches under the FLEXICO name while also importing and retailing watches from other brands.

This means FLEXICO should not be confused with a company that manufactures every watch it sells.

Some products are FLEXICO-branded, while other products are sourced and imported by FLEXICO.

FLEXICO Zenior

The FLEXICO Zenior Series is one of the company's original watch collections.

Unlike the other brands that FLEXICO imports and retails, Zenior is a FLEXICO-branded collection developed for the company's own brand.

The Zenior Series is made in Italy and is presented under the FLEXICO brand.

Its design language combines classic luxury-watch influences with FLEXICO's own branding and product identity.

Depending on the specific Zenior model, specifications can include features such as:

Stainless-steel construction
Sapphire crystal
Japanese quartz movement
Date display
Luminous elements
3 ATM water resistance
Stainless-steel bracelets
Different dial and bracelet configurations

Customers should always check the individual product page because specifications can vary between models.

Where Is FLEXICO Zenior Made?

The FLEXICO Zenior Series is made in Italy.

This is an important distinction.

FLEXICO is a Pakistani company operating and selling in Pakistan, while Zenior is a FLEXICO-branded watch collection made in Italy.

The brand and business are Pakistani, while the manufacturing origin of the Zenior Series is Italy.

This allows FLEXICO to combine a Pakistan-based customer experience with an Italian-made original watch collection.

Does FLEXICO Import Other Watches?

Yes.

In addition to its own FLEXICO collections, the company imports and offers watches from other brands.

These products are separate from the FLEXICO Zenior collection.

FLEXICO's role for these products can include sourcing, importing, retailing, distribution and customer support in Pakistan.

Customers should therefore distinguish between:

FLEXICO Original / FLEXICO-branded watches

and

Other brands imported or sold by FLEXICO.

Why Does FLEXICO Offer Multiple Brands?

The Pakistani watch market has customers with very different preferences.

Some customers want an original FLEXICO watch.

Others are specifically looking for an established international brand.

Some customers prioritize automatic movements, while others want quartz watches, formal watches, sports watches or luxury-style designs.

By operating both its own brand and a broader retail business, FLEXICO can serve different segments of the Pakistani watch market.

FLEXICO's Role in Pakistan

FLEXICO operates its business in Pakistan and provides local customer support and order fulfillment.

This is particularly relevant for customers who prefer purchasing watches from a Pakistan-based business rather than ordering directly from an overseas seller.

Depending on the product, FLEXICO can provide:

Local customer support
Pakistan-wide delivery
Product information
Warranty assistance
Returns or exchanges according to applicable policy
Order tracking
Payment options available in Pakistan

Quality and Product Information

FLEXICO provides product-specific information so customers can understand what they are buying.

Depending on the watch, specifications can include:

Brand
Model
Movement
Case diameter
Case material
Crystal
Bracelet
Water resistance
Dial
Functions
Warranty

Customers should always use the individual product page as the final reference for the specifications of a particular model.

FLEXICO and Authenticity

A key distinction is the difference between a FLEXICO-branded product and an imported product from another brand.

A FLEXICO Zenior watch is sold as a FLEXICO product.

An imported watch from another brand is sold under that respective brand name.

FLEXICO does not need to represent an imported watch as a FLEXICO product because the brand identity and product origin are clearly identified.

Customers purchasing branded watches should always verify the brand, model, product description and applicable warranty.

Customer Experience

FLEXICO's business is built around providing customers in Pakistan with access to watches through a local online retail operation.

The company provides customer assistance before and after purchase, including product questions, order processing, delivery and warranty support.

FLEXICO's Physical Presence

FLEXICO operates from Gulberg Green, Islamabad, Pakistan.

The physical business presence provides customers with an identifiable Pakistan-based company location rather than an anonymous online seller.

The FLEXICO Brand Vision

FLEXICO's long-term objective is to build a recognizable watch brand while continuing to operate as a broader watch retailer and importer.

The company therefore has two complementary business models:

FLEXICO as a Brand

Creating and offering original FLEXICO watches such as the Zenior Series.

FLEXICO as a Retailer and Importer

Sourcing, importing and selling watches from other brands for customers in Pakistan.

These two activities operate under the same FLEXICO business but represent different parts of the product portfolio.

Frequently Asked Questions

What is FLEXICO?

FLEXICO is a Pakistani watch company and brand founded by Farhan Nawaz and operating in Pakistan.

Is FLEXICO a Pakistani company?

Yes. FLEXICO operates its business in Pakistan and serves customers throughout the country.

Where is FLEXICO based?

FLEXICO has a physical business presence in Gulberg Green, Islamabad.

What is FLEXICO Zenior?

Zenior is an original FLEXICO watch collection made in Italy.

Where is FLEXICO Zenior made?

The FLEXICO Zenior Series is made in Italy.

Does FLEXICO manufacture every watch it sells?

No. FLEXICO operates both its own branded watch business and a broader import and retail business. Other brands offered by FLEXICO are imported and sold separately from the FLEXICO Zenior collection.